Terms & Policies

Welcome. This page brings together the terms and policies for websites, platforms, and digital communications owned by Reef Capital Partners LLC and its affiliates in one place for your convenience. Below are the General Terms & Conditions, followed by the Privacy Policy, and then additional terms and notices, including the Cookie Policy, SMS Messaging Terms, Ecommerce Terms of Sale, and Real Estate Legal Disclaimers (as applicable). By accessing or using our websites, platforms, and related services, you agree to the terms and policies that apply to your use.

General Terms & Conditions of Use

Updated November 14, 2025

These General Terms & Conditions of Use (“Terms”) govern all websites owned by Reef Capital Partners LLC, a Delaware limited liability company, and its affiliates and managed and operated by Reef Enterprises LLC (including any successors and assigns) (collectively, “Company,” “Reef,” “we,” “our,” or “us”). Certain Sites may be managed on behalf of Company by third-party service providers under written agreements. By accessing or using any of our websites, including but not limited to our resort sites, ecommerce store, real estate sites, tournament sites, owner or guest portals, or any other of our websites (collectively, the “Sites”), you affirmatively agree to be bound by these Terms and our Privacy Policy. Your continued use of the Sites constitutes your ongoing acceptance of these Terms as they may be modified from time to time. You acknowledge that you have read and understand these Terms and our Privacy Policy, which is incorporated by reference and governs our collection, use, disclosure, and processing of personal information (including cookies) and your related choices and rights under applicable law. In the event of any conflict between these Terms and the Privacy Policy regarding privacy and data protection matters, the Privacy Policy will control. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT ACCESS OR USE THE SITES.

1. DEFINITIONS
“Reef” or “Company” means Reef Capital Partners LLC, Delaware limited liability company (together with its affiliates) and Reef Enterprises LLC, as applicable: Reef Capital Partners LLC and its affiliates own the Sites, and Reef Enterprises LLC, a Utah limited liability company, manages and operates the Sites and acts as the applicable “controller” or “business” for purposes of privacy and data protection laws, as described in the Privacy Policy, together with their respective subsidiaries, affiliates, successors, and assigns. When used in these Terms, “Reef,” “Company,” “we,” “our,” or “us” shall refer collectively to these entities unless the context clearly requires otherwise.
“Services” includes all features, content, ecommerce offerings, real estate marketing, booking engines, communication portals, and any text messaging/SMS programs made available through the Sites.
“Sites” refers to all websites and microsites owned by Reef Capital Partners LLC and its affiliates and managed and operated by Reef Enterprises LLC, including those hosted or managed on third-party platforms.
“You” or “User” refers to any visitor, customer, guest, property owner, or end user of the Sites.

2. SCOPE AND SUPPLEMENTAL TERMS
These Terms apply to your use of all Sites. Certain Sites, features, or services (e.g., ecommerce transactions, real estate inquiries, tournament participation, or owner portal access) may be subject to additional terms, disclaimers, or legal notices (“Supplemental Terms”), which will be provided on or linked from the relevant Site, including our Privacy Policy (incorporated by reference), Cookie Policy (where available), Ecommerce Terms of Sale, Real Estate Legal Disclaimers, and any SMS/text messaging terms. Your use of any Site or Service constitutes acceptance of all applicable Supplemental Terms, provided that such Supplemental Terms are conspicuously displayed and made reasonably available to you prior to or at the time of use, and you have a meaningful opportunity to review them before agreeing.

If there is a conflict between these Terms and any Supplemental Terms, the Supplemental Terms will control for the applicable site or service. For privacy and data protection matters, the Privacy Policy will control.

3. ELIGIBILITY
You must be at least 18 years old or the age of majority in your jurisdiction (whichever is higher) and have the legal capacity to enter into binding contracts under applicable law to use our Sites. If you are under 18 years old or under the age of majority in your jurisdiction, you may only use the Sites under the direct supervision of a parent or legal guardian who has reviewed and expressly agreed to be bound by these Terms on your behalf and who accepts full responsibility for your compliance with these Terms. By using the Sites, you represent and warrant that you are at least 18 years old or the age of majority in your jurisdiction and have the legal authority and capacity to enter into these Terms and be bound by them. If you are using the Sites on behalf of an entity, you represent and warrant that you have authority to bind that entity to these Terms.

4. ACCOUNT REGISTRATION
Certain features (e.g., ecommerce checkouts or owner portals) may require you to create an account. You agree to: (a) provide accurate, current, and complete information when creating or updating your account; (b) maintain and promptly update your account information; (c) maintain the security of your account credentials; (d) not share your account credentials with any third party; and (e) immediately notify us of any unauthorized use of your account or other security breaches.

You are responsible for all activity that occurs under your account, except to the extent such activity results from: (i)  gross negligence, willful misconduct, or breach of our security obligations under applicable law; (ii) unauthorized access that occurs despite your use of reasonable security measures and your prompt notification to us upon discovery; or (iii) a security breach caused by a defect or vulnerability in our system that was not reasonably preventable by you upon discovery. You must notify us immediately of any unauthorized access or use at support@reefcp.com.

5. INTELLECTUAL PROPERTY
All content on the Sites—including but not limited to logos, images, video, audio, design, text, graphics, software, source code, and object code, data compilations, and trademarks (collectively, “Company Content”)—is the exclusive property of Company or its licensors and is protected under United States and international copyright, trademark, patent, trade secret, and other intellectual property laws and treaties.

Copyright Complaints (DMCA). We respect the intellectual property rights of others and expect you to do the same. If you believe that material on the Sites infringes your copyright, please send a notice of claimed infringement containing the following: (i) your physical or electronic signature; (ii) identification of the copyrighted work claimed to have been infringed; (iii) identification of the material that is claimed to be infringing or the subject of infringing activity, and information reasonably sufficient to permit us to locate the material; (iv) your contact information (name, address, telephone number, and email); (v) a statement that you have a good-faith belief that use of the material is not authorized by the copyright owner, its agent, or the law; and (vi) a statement that the information in the notice is accurate and, under penalty of perjury, that you are the copyright owner or authorized to act on the owner’s behalf. Notices must be sent to our designated DMCA agent at: Reef Capital Partners LLC, Attn: DMCA Agent / Legal Department, 2600 N Ashton Blvd, Ste 200B, Lehi, Utah 84043; Email: dmca@reefcp.com (with a copy to support@reefcp.com). To ensure proper processing, please include "DMCA Notice" in the subject line. Counter-notifications may be submitted to the same address and must comply with 17 U.S.C. § 512(g)(3). Upon receipt of a valid counter-notification, we may restore the removed material after 10 business days unless the original complainant files a court action seeking a restraining order.

Repeat Infringer Policy; Removal. Reef will remove or disable access to alleged infringing material upon receipt of proper notice and will terminate access for users who are determined to be repeat infringers under appropriate circumstances, in accordance with 17 U.S.C. § 512(i). Reef may also, in its discretion, restore material pursuant to a valid counter-notification under applicable law.

6. ACCEPTABLE USE
You may use the Sites only for lawful, intended purposes and in compliance with these Terms and all applicable laws. Without limiting the foregoing, you agree that you will not:
Use the Sites in a way that violates any applicable law or regulation; infringes or misappropriates any intellectual property, privacy, or publicity right; or is fraudulent, deceptive, harassing, defamatory, obscene, or otherwise objectionable;
Attempt to gain unauthorized access to any system or data; probe, scan, or test the vulnerability of any system or network; circumvent any access control, rate limit, or authentication measures; interfere with or compromise security or integrity; remove or alter proprietary notices; or reverse engineer, decompile, or disassemble any part of the Sites except to the limited extent expressly permitted by law;
Use automated tools (e.g., bots or scrapers) without our written consent; use any robot, spider, scraper, crawler, or other automated means to access, query, or interact with the Sites without our prior written consent; or take any action that imposes or may impose (in our sole discretion) an unreasonable or disproportionately large load on our infrastructure or that interferes with the proper working of the Sites;
Post or transmit harmful, misleading, or infringing content; upload or transmit viruses, malware, or other harmful code; send unsolicited promotions, advertising, or spam; impersonate any person or entity or misrepresent your affiliation; or remove, obscure, or alter any proprietary notices.
Bypass, avoid, defeat, or circumvent any access or use restrictions, rate limits, or authentication or authorization controls;
Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of any software used to provide the Sites, except to the extent such restriction is prohibited by applicable law;
Use the Sites to build, benchmark, or improve a product or service that is competitive with the Sites or Services;
Collect, harvest, or attempt to harvest personal information about other users without a lawful basis and appropriate consent;
Post, upload, or transmit content that is infringing, defamatory, obscene, harassing, hateful, or otherwise objectionable, as determined by Reef in its sole discretion;
Resell, rent, lease, sublicense, or otherwise provide access to the Sites to any third party without our prior written consent.
Interfere with or disrupt the Sites, Services, or any related servers or networks; introduce viruses, malware, spyware, or other harmful code; or conduct or enable denial‑of‑service attacks.
Access, search, or collect data from the Sites by any automated means (including spiders, scrapers, crawlers, or harvesters) other than through publicly documented interfaces, without our express written permission.
Bypass, circumvent, damage, or interfere with any security, encryption, authentication, rate‑limiting, or digital rights management features; or probe, scan, or test the vulnerability of the Sites or any Reef systems without authorization.
Impersonate any person or entity; misrepresent your affiliation; submit false, misleading, or deceptive information; or engage in fraud or identity theft.
Infringe, violate, or misappropriate any intellectual property, publicity, or privacy rights; or upload, post, or transmit content that is unlawful, defamatory, obscene, harassing, or otherwise objectionable.
Send unsolicited or unauthorized advertising, promotions, or spam; or collect personal information about users without a lawful basis or in violation of applicable law (including required consents), including for profiling or list building.
Frame, mirror, or deep‑link to the Sites or any content except as permitted by our written consent or published linking guidelines.
Use the Sites or content for benchmarking, competitive analysis, or to develop, train, or improve any artificial intelligence or machine learning models, except as expressly permitted by written agreement with Reef.
Rent, lease, sell, sublicense, or otherwise commercially exploit the Sites, Services, or access thereto, except as expressly authorized in writing by Reef.

We may monitor use of the Sites for compliance, security, and legal purposes, in accordance with our Privacy Policy. We may remove content or suspend or terminate access to the Sites (in whole or in part) at any time, with or without prior notice, if we reasonably believe you have violated these Terms, pose a security or legal risk, or as necessary to comply with applicable law or valid law-enforcement requests. Where feasible and legally permissible, we will provide you with prior written notice (via email to your registered account email address or other contact information on file) at least five (5) business days before suspension or termination and a reasonable opportunity to cure any curable violation, except in cases involving (i) imminent harm to users, Company or third-parties; (ii) security threats or system integrity risks; fraud or illegal activity; (iii) repeat violations; (iv) violations that cannot reasonably be cured; or (v) legal prohibition against providing notice. For non-curable violations or emergency situations, we will provide notice promptly after taking action where legally permitted.

Enforcement; Suspension and Termination. Reef may, at any time and without notice, monitor, moderate, and remove content, and suspend or terminate your access to the Sites or any portion thereof, and disable or close accounts if Reef believes, in its discretion, that you have violated these Terms (including this Acceptable Use), engaged in fraud or abuse, presented a security or legal risk, or to comply with law or requests from authorities. Reef may preserve and disclose information, in accordance with our Privacy Policy and as reasonably necessary to comply with applicable law, valid legal process, or governmental requests, or to protect the rights, property, or safety of Reef, our users, or the public, in each case to the extent permitted by applicable law. Reef will not be liable for any such action.

Reef may, in its sole discretion and without liability, monitor use of the Sites, remove or disable access to any content, and suspend or terminate your access to the Sites or Services (including accounts) at any time, with or without notice, if we believe you have violated these Terms or any law, posed a risk to users, Reef, or our systems, engaged in fraud or abuse, or for non‑payment (where applicable). We may also block IP addresses or devices and cooperate with law enforcement. Upon termination, your right to use the Sites ceases immediately; provided, however, that you may retain limited access to retrieve your personal data (as required by applicable data protection laws) and any content you have purchased or to which you have ongoing contractual rights for a period of thirty (30) days following termination, subject to our Privacy Policy and any applicable Supplemental Terms. This data retrieval right does not apply to terminations resulting from fraud, illegal activity, or violations that pose security risks. Sections intended by their nature to survive (including Sections 5, 11–16, and this sentence) shall survive termination.

7. ECOMMERCE AND TRANSACTIONS
If you purchase products or services through our ecommerce platform, your order and use of that site will be governed by our Ecommerce Terms of Sale, which are incorporated herein by reference and available on the Sites. These include information on pricing, payment terms, shipping, returns, refunds, and warranties.
Please note:
Orders are subject to product availability and acceptance by us, and we reserve the right to refuse or cancel any order for any reason at our discretion prior to shipment or fulfillment, including but not limited to: product unavailability, pricing errors, suspected fraud, or violation of these Terms. If we cancel an order after payment has been processed, we will initiate a full refund to your original payment method within ten (10) business days of cancellation. You will receive email confirmation of any cancellation and refund.
Product images and descriptions may vary slightly from actual products.
We may use third-party payment processors (e.g., Shopify Payments) to process transactions.

8. REAL ESTATE DISCLAIMERS
The Sites may contain information about real estate projects and offerings. Such information is for marketing and informational purposes only and does not constitute an offer to sell real estate, a solicitation to buy real estate, investment advice, or securities advice in any jurisdiction. No offer or solicitation may be made prior to the delivery of applicable offering documents (including any required prospectus or private placement memorandum) in jurisdictions where prior registration or qualification is required unless we have met such requirements. All information is subject to errors, omissions, changes, and withdrawal without notice. Any actual real estate transaction is subject to: (i) applicable federal and state securities laws, real estate laws, and consumer protection laws; (ii) delivery and review of full offering documentation; (iii) satisfaction of qualification requirements of the specific jurisdiction where the property is located and where the purchaser resides; and (iv) execution of a separate binding purchase agreement. No binding obligation arises from use of the Sites alone. See our full Real Estate Legal Disclaimers available on the Sites and incorporated herein by reference.

9. TOURNAMENTS, EVENTS, AND PROMOTIONS
If you register for a tournament, event, or promotional offering, additional rules, terms, liability waivers, and disclaimers will apply. You will be required to review and affirmatively agree to these event-specific terms prior to participation. By participating in any event, you acknowledge that you have read, understood, and agreed to be bound by all applicable event terms and waivers. See the specific terms and conditions for the applicable tournament or event for more information.

10. OWNER PORTAL ACCESS
If you are a property owner accessing owner-exclusive areas of the Sites, your use is subject to any Owner Portal Terms of Use, as applicable, including confidentiality obligations and limitations on use of any communications or data.

11. THIRD-PARTY SERVICES AND LINKS
Our Sites may contain links to third-party platforms (e.g., Shopify, payment gateways, booking tools, or services administered or managed by third parties). We are not responsible for the content, policies, practices, or data handling of those third-party sites or services, and their collection and processing of personal information is governed by their own privacy policies and terms; we encourage you to review their terms and privacy policies separately before providing any information. The inclusion of any link does not imply our endorsement of the third party or its services.

12. PRIVACY; COOKIES; SMS
Your use of the Sites is subject to our Privacy Policy and, where applicable, our Cookie Policy, which explain how we collect, use, and protect your information and your choices (including cookie preferences). The Privacy Policy (and any Cookie Policy) are incorporated into these Terms by this reference and are available on the Sites (including via links in the footer). To exercise privacy choices made available under applicable law (for example, cookie controls or other opt-outs), please follow the mechanisms described in our Privacy Policy. If you opt in to receive SMS messages from us, your participation is also governed by our SMS terms and applicable law, which are incorporated by reference. In the event of any conflict between these Terms and the Privacy Policy with respect to the processing of personal information, the Privacy Policy controls.

13. DISCLAIMER OF WARRANTIES
THE SITES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE FULLEST EXTENT PERMISSIBLE UNDER APPLICABLE LAW, WE EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT REGARDING THE SITES OR THEIR CONTENT.

14. LIMITATION OF LIABILITY
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL REEF OR ITS SUBSIDIARIES, AFFILIATES, AND PARTNERS BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL DAMAGES, OR ANY DAMAGES WHATSOEVER INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF USE, DATA, OR PROFITS, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OR PERFORMANCE OF THE SITES OR SERVICES, WITH THE DELAY OR INABILITY TO USE THE SITES OR SERVICES, OR FOR ANY INFORMATION, SOFTWARE, PRODUCTS, SERVICES OBTAINED THROUGH THE SITES. IN NO EVENT SHALL REEF'S TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION EXCEED THE AMOUNT PAID BY YOU, IF ANY, FOR ACCESSING THE SITES EXCEPT WHERE SUCH LIMITATION IS UNENFORCEABLE UNDER APPLICABLE LAW. NOTHING IN THESE TERMS SHALL EXCLUDE OR LIMIT COMPANY’S LIABILITY FOR DEATH OR PERSONAL INJURY CAUSED BY NEGLIGENCE, FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.

15. INDEMNIFICATION
You agree to indemnify, defend, and hold harmless Reef, its affiliates, subsidiaries, partners, and their respective officers, directors, employees, agents, successors, and assigns from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or relating to: (a) your violation of these Terms or any applicable law; (b) your misuse of the Sites; or (c) your violation of any third-party rights, except to the extent such claims arise from Company’s gross negligence, willful misconduct, or breach of these Terms.

16. GOVERNING LAW AND DISPUTE RESOLUTION
To the extent permitted by law, these General Terms & Conditions and any dispute, claim, or controversy arising out of or relating to the Sites, Services, or these Terms (including their formation, interpretation, performance, breach, or termination) are governed by the laws of the State of Utah, U.S.A., without regard to its conflict-of-laws rules that would result in the application of the laws of another jurisdiction. To the extent permitted by law, you and Company agree that the state and federal courts located in Salt Lake County, Utah, U.S.A., will have jurisdiction and venue over all such disputes, and you consent to personal jurisdiction in such courts. Where applicable law prohibits exclusive jurisdiction or requires non-exclusive jurisdiction, the foregoing courts will have non-exclusive jurisdiction. If you are a consumer resident in the United Kingdom or a Member State of the European Union, you may bring proceedings in your local courts, and you will benefit from any mandatory provisions of the law of your country of residence; nothing in these Terms affects your non-waivable statutory rights. If you are a consumer residing outside the United States, mandatory consumer protection laws of your country of residence will apply to the extent they provide you with rights that cannot be waived by contract. Notwithstanding the foregoing, either party may seek temporary, preliminary, or permanent injunctive or other equitable relief (including specific performance) in any court of competent jurisdiction, without posting a bond, to the extent permitted by law. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND COMPANY WAIVE ANY RIGHT TO A JURY TRIAL. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND COMPANY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, REPRESENTATIVE, OR PRIVATE ATTORNEY GENERAL ACTION; AND, EXCEPT WHERE PROHIBITED BY LAW, THE COURT MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF MORE THAN ONE PERSON OR PARTY. THIS CLASS ACTION WAIVER DOES NOT APPLY TO THE EXTENT IT IS UNENFORCEABLE UNDER APPLICABLE LAW.


17. MODIFICATIONS TO TERMS
We reserve the right to modify these Terms at any time in our sole discretion. When we make material changes to these Terms, we will provide notice through the Sites or by other means as required by law. The “Last Updated” date at the top of these Terms will be revised when changes are made. Your continued use of the Sites after such changes constitutes your binding acceptance of the updated Terms. If you do not agree to the updated Terms, you must immediately cease using the Sites.

18. CONTACT US
For questions regarding these Terms, please contact:

Reef Enterprises LLC
Attn: Website Support
2600 N Ashton Blvd, Ste 200B
Lehi, Utah 84043


Email: support@reefcp.com (please include “Web Support” in the subject line)
Phone: (801) 216-8850

Privacy Policy

Updated November 14, 2025

This Privacy Policy (“Privacy Policy”) governs websites owned by Reef Capital Partners LLC, a Delaware limited liability company, and its affiliates and managed by Reef Enterprises LLC (including any successors and assigns) ( collectively, “Company,” “Reef,” “we,” “our,” or “us”). For purposes of this Privacy Policy, Reef Capital Partners LLC or its affiliate, as applicable, is the owner of the Sites and Reef Enterprises LLC is the operator and applicable controller or business for the Sites. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit any of the websites owned by the Company and operated by Reef Enterprises LLC (collectively, the “Sites”). Certain Sites may be managed on behalf of Company by third-party service providers acting as website or media managers or data processors under written agreements that require such third parties to comply with this Privacy Policy and applicable data protection laws and to process personal information only in accordance with Company's documented instructions. This Privacy Policy covers personal information we collect through the Sites and related online services only; it does not apply to information collected offline, through other channels not expressly covered herein, or in the context of our workforce (applicants, employees, or independent contractors) or other business relationships, which are governed by separate notices where applicable. This Privacy Policy also does not apply to information collected in connection with investment activities, investor relations, or due diligence processes, which are governed by separate agreements and notices. 

Site-specific disclosures (including links to our contact details (2600 N Ashton Blvd, Ste 200B, Lehi, Utah 84043; support@reefcp.com; (801) 216-8850) and any cookie preference center (where available on applicable Sites)) may apply. On applicable Sites, a “Your Privacy Choices”/“Do Not Sell or Share My Personal Information” link or icon appears in the footer and provides access to opt-out choices and, where enabled, the cookie preference center. Additional or supplemental disclosures may apply for residents of certain jurisdictions, including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, the European Economic Area and the United Kingdom, and Canada (including Quebec), as described in Section 5 below. For California residents, this Privacy Policy also serves as our notice at collection and describes the categories of personal information we collect, the purposes for which we use it, the categories of recipients, and our retention practices (see Sections 1, 2, 3, and 6). Where required by applicable law, we provide a consent and cookie management experience on applicable Sites (where enabled). See Section 1(c) for details about cookie choices and browser-based opt-out signals. We do not currently make decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects about you; where we use automated tools, we include appropriate human review and, where required by law, we will describe your related rights and how to exercise them. We reserve the right to implement such automated decision-making in the future with appropriate notice and safeguards as required by applicable law. Please read this Privacy Policy carefully. By accessing or using our Sites, you acknowledge that you have read and understood this Privacy Policy. To the extent permitted by applicable law, your continued use of the Sites following posting of any updates and, where required by law, after the effective date of such updates, constitutes acceptance of the updated Privacy Policy. Governing law for any disputes related to this Privacy Policy, as well as jurisdiction and venue for such disputes, are as set out in the General Terms & Conditions. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, DO NOT CONTINUE TO ACCESS OR USE THE SITES.

1. Information We Collect

We collect personal information and other data from you through direct submission, automated means, and third-party sources where we have a lawful basis for doing so under applicable privacy laws (e.g., the CCPA/CPRA and other U.S. state laws, the EU/UK GDPR, and Canada’s PIPEDA and Quebec Law 25), including the following categories of personal information from or about you: identifiers (e.g., name, email, phone, IP address, device identifiers); commercial information (e.g., records of inquiries, purchases, or transactions with us); internet or other electronic network activity (e.g., browsing/use data, interactions with our emails); approximate geolocation (derived from IP address); audio, electronic, or visual information (e.g., call recordings where disclosed, website security logs); professional or employment information; inferences drawn from the foregoing; and, where you choose to provide it or where necessary for a permitted purpose, limited sensitive personal information as described below. We collect this information directly from you, automatically from your device, and from service providers and partners. We use it for the purposes described in Section 2 and disclose it as described in Section 3. We retain personal information for as long as reasonably necessary to achieve the purposes described (taking into account legal, tax, accounting, and security requirements) and then delete, de-identify, or aggregate it as required by law.

a. Information You Provide to Us

  • Contact information such as name, email address, phone number, and mailing address.

  • Business information such as job title, company name, or investment interests.

  • Communication content including messages sent through contact forms or via email.

  • Other data you voluntarily provide to us. We ask that you do not submit sensitive personal information (as defined by applicable law, including Social Security numbers, driver's license numbers, passport numbers, or other government identifiers; precise geolocation; financial account numbers with access credentials; racial or ethnic origin; religious or philosophical beliefs; union membership; genetic or biometric data processed for identification purposes; health information; or information concerning sex life or sexual orientation) unless we specifically request it or it is necessary for the relevant purpose. If we collect sensitive personal information, we use and disclose it only for purposes permitted by applicable law, including to: (i) provide requested services; (ii) maintain security and integrity; (iii) prevent, detect, and investigate fraud and other illegal activity; (iv) verify or maintain the quality of our services; (v) perform services on behalf of the business; and (vi) comply with legal obligations. We will not use or disclose sensitive personal information for purposes of inferring characteristics about you or, where applicable, beyond permitted purposes under the CPRA and its implementing regulations or other applicable law, except where we have offered required choices and obtained any necessary consent as required by applicable law, or where such use is otherwise permitted by law.

b. Information Collected Automatically
When you visit our Sites, we may automatically collect:

  • IP address and device identifiers.

  • Browser type and version.

  • Pages visited, referring website, and interactions with our emails (such as opens and link clicks).

  • Time and date of visit.

  • Approximate location data (derived from IP address); we do not collect precise geolocation (within a radius of 1,750 feet or less) unless you affirmatively enable location services through your device or browser settings and provide consent where required by applicable law.

c. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (e.g., web beacons, pixels, local storage) to enhance your experience, analyze usage, and personalize content. You can manage your cookie preferences through your browser settings or our cookie preference center (on applicable Sites, where enabled). You can also exercise opt-out rights related to cross-context behavioral advertising/targeted advertising via the “Your Privacy Choices”/“Do Not Sell or Share My Personal Information” link or icon in the Sites’ footer (on applicable Sites) or through our cookie preference center (where enabled on applicable Sites). For more information about our use of these technologies, please refer to our Cookie Policy available on the Sites and the choices described therein, or, if a standalone Cookie Policy is not available, see the cookie disclosures within the preference center. Where required by law, we will obtain your consent for non-essential cookies, and we honor applicable browser-based opt-out signals (such as Global Privacy Control) to the extent required by law. While no uniform standard for recognizing “Do Not Track” (DNT) signals has been finalized, we currently do not respond to DNT signals except as required by applicable law. However, we honor Global Privacy Control (GPC) and other legally recognized opt-out signals as required by applicable law, and will update this Privacy Policy if additional industry standards are adopted or if legal requirements change. We may work with analytics and advertising partners that set their own cookies or similar technologies on our Sites to help us measure traffic and performance and to serve or measure personalized ads; you may control or opt out of these uses as described above. Some of these partners act as our service providers/processors under our instructions, while others act as independent controllers or third parties. The choices and controls available to you may vary by Site and by partner. If a cookie preference center is unavailable on a Site, you can manage cookies via your browser or device settings and, where applicable, use platform- or industry-level opt-outs; you may also contact us using the details in this Privacy Policy for assistance with your choices, and we will respond within a reasonable timeframe as required by applicable law.

2. How We Use Your Information

We collect, use, and retain personal information only as reasonably necessary and proportionate to achieve the purposes described below (or other disclosed, compatible purposes, or as otherwise permitted or required by applicable law). We use your information to:

  • Respond to inquiries and provide customer support.

  • Send administrative communications.

  • Personalize and improve user experience, including to provide, measure, and optimize marketing and advertising, subject to your opt-out rights and applicable consent requirements under law.

  • Conduct research and analytics.

  • Comply with legal obligations and enforce our terms; maintain the security and integrity of the Sites, including fraud prevention, detection, and debugging.

  • Evaluate and manage potential investment opportunities, business relationships, and related business purposes.

  • Provide information about our properties, services, and company updates.

EEA/UK legal bases. If you are in the European Economic Area or United Kingdom, our processing is based on one or more of the following legal bases: consent; performance of a contract or to take steps at your request before entering into a contract; compliance with a legal obligation; our legitimate interests (for example, to secure and improve the Sites, to respond to inquiries, and to market similar services), balanced against your interests and rights; and, where necessary, protection of vital interests.

De-identified and aggregate data. We may create and use de-identified or aggregate information. Where we maintain de-identified data, we will: (i) take reasonable measures to ensure the information cannot be associated with or reasonably linked to a particular individual or household; (ii) publicly commit not to attempt to re-identify it (except to test our de-identification processes); and (iii) contractually require any recipients to comply with these obligations. We will not attempt to re-identify de-identified data except as permitted by applicable law, including for the purpose of testing the effectiveness of our de-identification processes.

Marketing Communications. We may send you marketing emails or similar communications about our properties, services, or events consistent with applicable law; you can opt out at any time by using the “unsubscribe” link in those messages. Please note that you may still receive transactional or service communications (e.g., responses to inquiries, account or security notices) even if you opt out of marketing.

3. How We Share Your Information
We may share your information with:

  • Affiliated companies within our corporate family.

  • Service providers and contractors who assist with business operations (e.g., IT, analytics, marketing, customer support, payment processing, legal and professional services, and other business services) under written agreements or terms of service that include appropriate contractual safeguards, data processing terms, and confidentiality obligations requiring them to process personal information only according to our instructions and applicable law. Some partners act as our service providers/processors under these terms, while others operate as independent controllers or third parties; choices available to you may vary by Site and by partner.

  • Managers or administrators of our companies, properties, or Sites.

  • Legal authorities, when required to comply with applicable law or legal process.

  • Prospective investors, partners, or buyers, and their advisors, in connection with or during negotiation of a business transaction (e.g., merger, acquisition, sale, financing, bankruptcy, reorganization, or asset transfer), subject to appropriate confidentiality obligations and only to the extent reasonably necessary for the transaction, and to successors or assigns in the event such transaction is completed.

  • Other parties with your consent.

We do not “sell” personal information for monetary or other valuable consideration as that term is defined under applicable U.S. state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). We may “share” personal information for cross-context behavioral advertising as that term is defined under California law and may process personal information for targeted advertising as defined under other U.S. state laws, subject to your right to opt out via the “Your Privacy Choices”/“Do Not Sell or Share My Personal Information” link or icon in the Sites’ footer (on applicable Sites), through our cookie preference center (where enabled on applicable Sites), or by using a recognized browser-based opt-out signal such as Global Privacy Control (GPC) (to the extent required by law). If a cookie preference center is not available on a given Site or is temporarily unavailable, you may manage cookies via your browser settings and/or submit an opt-out request using the “Your Privacy Choices”/“Do Not Sell or Share My Personal Information” link or icon (where enabled). We may allow analytics and advertising partners to collect information on our Sites via cookies and similar technologies for audience measurement, personalization, and advertising; where required, we obtain consent and/or provide the ability to opt out. We may also process de-identified information and will maintain such information in de-identified form and not attempt to re-identify it except as permitted by law. We do not knowingly sell or share the personal information of consumers under 16 years of age, and we do not have actual knowledge that we sell or share such information. Nevada residents: we do not sell “covered information” as defined under NRS 603A; nevertheless, you may submit a verified request to opt out of any future sale by emailing support@reefcp.com with “Nevada Opt-Out Request” in the subject line. 

4. Third-Party Links

Our Sites may contain links to third-party websites and services that we do not control. This Privacy Policy does not apply to those third-party websites. We encourage you to review their privacy policies.

5. Your Privacy Rights

Depending on your location, you may have certain rights, including:

a. California Residents (CCPA/CPRA)
You may have the right to:

Request access to and portability of the personal information we have collected about you.
Request deletion of your personal information.
Request correction of inaccurate personal information.
Opt out of the sale or sharing of personal information (including for cross-context behavioral advertising).
Request that we limit the use and disclosure of your sensitive personal information to permitted purposes under applicable law. We use and disclose sensitive personal information only for such permitted purposes (e.g., to provide requested services, ensure security and integrity, prevent fraud, and comply with law), and we do not use sensitive personal information to infer characteristics about you.
Not be discriminated against for exercising privacy rights.

To make a request, contact us at support@reefcp.com, by phone at (801) 216-8850, or by mail at 2600 N Ashton Blvd, Ste 200B, Lehi, Utah 84043, or through any designated request portal we may provide. The preferred method for submitting requests is via email at support@reefcp.com; phone and mail are available alternatives. You may designate an authorized agent to submit requests on your behalf; we will require verification of both your identity and the agent's authority to act on your behalf, and will require the agent to provide a signed permission or power of attorney, except where the agent is registered with the California Secretary of State to conduct business in California on your behalf. We will verify your identity before processing any requests and may ask for additional information to do so, which may include information matching at least two or three data points we maintain about you, depending on the sensitivity of the request and as permitted by applicable law. We may decline requests that are manifestly unfounded, excessive, or repetitive under applicable law, or where we cannot verify your identity after reasonable efforts. We will provide an explanation if we decline a request and, where applicable, inform you of your right to appeal, and will handle any appeal within applicable legal timelines, which may be extended where permitted by law. We will respond to verified requests within 45 days under the CCPA/CPRA (or such other time period as required by applicable law), unless an extension is required under applicable law, in which case we will notify you of the extension and the reason for it. Under the CCPA/CPRA, we may extend our response time by an additional 45 days when reasonably necessary, provided we notify you of the extension within the initial 45-day period. To the extent required by law, you may also exercise opt-out rights regarding the sale/sharing of personal information or targeted advertising by using the “Your Privacy Choices”/“Do Not Sell or Share My Personal Information” link or icon in the Sites’ footer on applicable Sites (where enabled) or through our cookie preference center (where enabled on applicable Sites). Please note that some of our partners act as service providers/processors under our instructions, while others act as independent third parties/controllers; available choices and the effect of opt-outs may vary by Site and by partner. If a separate Cookie Policy is not available on an applicable Site, cookie disclosures are provided within the preference center. California residents may also, to the extent applicable, request information about our disclosures of personal information to third parties for their direct marketing purposes under California Civil Code § 1798.83 (the “Shine the Light” law) by contacting us as described in the “Contact Us” section.

b. Other U.S. States

You may have similar rights under other U.S. state privacy laws, including (as applicable) in Colorado, Connecticut, Utah, Texas, Oregon, Virginia, and other states. These can include the right to access, correct, delete, obtain a portable copy of your personal data, and to opt out of targeted advertising, the sale of personal data, and profiling in furtherance of decisions that produce legal or similarly significant effects. You can exercise these rights using the methods described in the “Contact Us” section (support@reefcp.com; (801) 216-8850; 2600 N Ashton Blvd, Ste 200B, Lehi, Utah 84043) or any self-service tools we provide (e.g., our cookie preference center and the “Your Privacy Choices”/“Do Not Sell or Share My Personal Information” link or icon in the Sites’ footer, where enabled on applicable Sites). We will verify requests as required by law and may request additional information to complete verification. You may designate an authorized agent where permitted by law; we may require proof of authorization and identity verification. We will respond within required timelines and may extend those timelines where permitted by law, notifying you of any extension and the reason for it. If we decline to act on your request, you may appeal our decision within the time required by law (e.g., within 30–60 days, as applicable), and we will process appeals within applicable legal timelines, which may be extended where permitted. If your appeal is denied, where applicable under your state's law, you may have the right to contact your state’s Attorney General or other regulator to submit a complaint, and we will provide information about how to do so. Nevada residents may submit a verified request to opt out of the sale of personal information under NRS 603A by contacting us at support@reefcp.com with “Nevada Do Not Sell Request” in the subject line or by using the other contact methods listed above; however, we do not currently sell personal information as defined by NRS 603A.

We may send you marketing or promotional communications as permitted by law. You may unsubscribe from marketing at any time by following the instructions in those communications (e.g., the unsubscribe link in emails) or by contacting us as described in the “Contact Us” section. If you opt out of marketing, we may still send you non-promotional, transactional, or service-related messages (such as responses to inquiries or updates about requested services).

c. European Economic Area and United Kingdom (GDPR)

If you are located in the EEA or UK, the controller is Reef Enterprises LLC. Reef Capital Partners LLC owns the Sites, and Reef Enterprises LLC operates them and acts as the applicable controller or business for the Sites.

Subject to conditions and exceptions under applicable law, you have rights to request access, rectification, erasure, restriction, portability, and to object to processing, including profiling, particularly where we rely on legitimate interests. You also have an absolute right to object at any time to our processing of your personal data for direct marketing (including profiling related to such marketing). Our legal bases for processing include consent, performance of a contract or steps taken at your request prior to entering into a contract, compliance with legal obligations, our legitimate interests (balanced against your interests and rights), protection of vital interests, and, where applicable, performance of a task carried out in the public interest.

We do not engage in decisions based solely on automated processing, including profiling, that produce legal effects concerning you or similarly significantly affect you. Where we use automation to assist our processing, those activities include meaningful human involvement and are subject to appropriate notices and safeguards as required by law.

Where we transfer your personal data outside the EEA/UK to countries not subject to an adequacy decision, we do so in compliance with applicable law, including by relying on the European Commission’s Standard Contractual Clauses (2021 version) and/or the UK International Data Transfer Addendum (as applicable), and by implementing additional technical, organizational, and contractual safeguards and transfer risk assessments as required by GDPR Article 46 and the Schrems II decision. Copies or a description of the relevant transfer safeguards may be provided upon request, subject to appropriate redactions to protect confidential, security, and commercially sensitive information.

You may contact us at support@reefcp.com, by phone at (801) 216-8850, or by mail at 2600 N Ashton Blvd, Ste 200B, Lehi, Utah 84043 to exercise your rights or raise questions. Where required, we will designate an EU and/or UK representative and will publish the representative contact details on the relevant Site or provide them upon request. You also have the right to lodge a complaint with your local data protection authority.

We retain personal data for as long as necessary for the purposes described in this Privacy Policy, including to satisfy legal, accounting, or reporting requirements, and as further described in Section 6 (Data Security and Retention).

d. Canada (PIPEDA and Quebec Law 25)

If you are in Canada, you may request access to and correction of your personal information and withdraw consent to processing where we rely on consent. Depending on your province, you may have additional rights. You may contact the Office of the Privacy Commissioner of Canada or, in Quebec, the Commission d’accès à l’information, regarding a concern. Where we transfer personal information outside Canada (including Quebec), we use contractual and other safeguards appropriate to the sensitivity of the information and, where required, conduct assessments of the transfer.

We obtain consent as required by law, including express consent for certain sensitive information, and provide information about our practices in clear and simple language.

If you are in the European Economic Area, the United Kingdom, or Switzerland, we process personal information only where a lawful basis applies, which may include: (1) to perform a contract with you or take steps at your request prior to entering into a contract; (2) our legitimate interests (balanced against your interests and rights), such as securing and improving the Sites and communicating with you; (3) your consent; (4) compliance with legal obligations; and (5) protection of vital interests or tasks carried out in the public interest, as applicable. You may object to processing based on legitimate interests and withdraw consent at any time.


6. Data Security and Retention
We collect and process only the personal information that is reasonably necessary and proportionate to achieve the purposes described in this Privacy Policy or as otherwise disclosed to you. We implement administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, and destruction. However, no security measures are perfect, and we cannot guarantee absolute security. In the event of a security incident affecting personal information, we will provide notices to affected individuals and/or regulators as required by applicable law. We do not use or disclose sensitive personal information for purposes other than those permitted by applicable law, including to perform services you request, ensure security and integrity, maintain and improve our systems, for short-term transient use, debugging, and to verify or maintain the quality or safety of our services, and we do not use sensitive personal information to infer characteristics about you.

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, to resolve disputes, to enforce our agreements, and as otherwise permitted or required by law (such as tax, accounting, and compliance purposes). Upon expiration of the applicable retention period, we will securely delete or anonymize personal information in accordance with applicable law. We consider the nature and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes of processing and whether those purposes can be achieved by other means, and applicable legal requirements. Where we maintain de-identified information, we commit to maintain and use it in de-identified form and not to re-identify it (except to test and demonstrate the effectiveness of our de-identification), and we will require any recipients to do the same.


7. Children’s Privacy
Our Sites are not directed to children under 13, and we do not knowingly collect personal information from children under 13. We also do not knowingly sell or share personal information of consumers under 16 years of age. If we learn that we have collected personal information from a child under 13 contrary to applicable law, we will promptly take appropriate steps to delete such information within a reasonable timeframe, typically within 30 days of discovery. If you believe a child has provided us with personal information, please contact us at support@reefcp.com, by phone at (801) 216-8850, or by mail at 2600 N Ashton Blvd, Ste 200B, Lehi, Utah 84043.


8. Automated Decision-Making and AI
We may use automated tools and artificial intelligence to support our operations (e.g., to help detect fraud, measure engagement, or analyze data patterns), but we do not make decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects about you without human involvement. Any material decisions involve human review. Where required by law, we will describe such processing and provide mechanisms to exercise related rights (e.g., to obtain human review, express your point of view, and contest a decision).


9. International Data Transfers
If you access the Sites from outside the United States, your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate, which may have different data protection laws than your country of residence. We implement appropriate safeguards for such transfers as required by law, such as adequacy decisions, Standard Contractual Clauses (and UK addenda), and transfer assessments and supplementary measures where appropriate. Copies of the relevant transfer safeguards (such as Standard Contractual Clauses) may be provided upon request by contacting us at support@reefcp.com, subject to appropriate redactions to protect confidential, security, and commercially sensitive information. We will respond to such requests within a reasonable timeframe, typically within 30 days.


10. Accessibility
If you need this Privacy Policy in an alternative format due to a disability, please contact us at support@reefcp.com (preferred), by phone at (801) 216-8850, or by mail at 2600 N Ashton Blvd, Ste 200B, Lehi, Utah 84043, and we will use reasonable efforts to make it available in an alternative format upon request.


11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top and, for material changes, we will provide appropriate notice to you (e.g., via email or prominent notice on our Sites) before the changes become effective, where required by law. We will not make material changes that retroactively reduce your rights or expand our use of previously collected personal information without obtaining your consent where required by applicable law. Where changes materially affect processing that relies on your consent, we will seek fresh consent as required. We will maintain prior versions of this Privacy Policy and make them available upon request, or by posting a version history where required by law. Your continued use of the Sites after the effective date of any update (following any required notice period) constitutes your acceptance of the updated policy to the extent permitted by applicable law. Where applicable law requires affirmative consent for material changes (such as changes to the purposes of processing based on consent or new types of sensitive data processing), we will obtain such consent before applying the changes to your personal information.

12. Inquiries
If you have questions about this Privacy Policy or wish to exercise your privacy rights under the Utah Consumer Privacy Act (UCPA) or other applicable laws, please contact us at the information below. We do not discriminate against consumers for exercising their privacy rights under the Utah Consumer Privacy Act or other applicable privacy laws, including by denying goods or services, charging different prices or rates, providing a different level or quality of goods or services, or suggesting that you will receive a different price, rate, level, or quality of goods or services. Utah consumers have the right to: (1) confirm whether we are processing their personal data and access such data; (2) delete personal data provided by or obtained about the consumer, subject to certain exceptions under Utah law; (3) obtain a copy of personal data that the consumer previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows the consumer to transmit the data to another controller without hindrance; and (4) opt out of the processing of personal data for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.

Email (support@reefcp.com) is our primary intake channel for privacy requests; you may also contact us by phone or mail. Utah residents may exercise their rights under the Utah Consumer Privacy Act using these same contact methods, and we will respond to verified requests within 45 days (with a possible 45-day extension where reasonably necessary). Unless a different controller is identified on a specific Site or in a notice at collection, Reef Enterprises LLC is the controller for the Sites described in this Privacy Policy. We will verify your identity (and, where applicable, the authority of an authorized agent or representative) before acting on a request using reasonable methods appropriate to the sensitivity of the personal data and the risk of harm from unauthorized access or deletion. We may request additional information reasonably necessary to complete verification, such as matching data points you provide with information we maintain, but we will not require you to create an account with us to submit or fulfill a request. For authorized agent requests, we may require written authorization signed by the consumer or proof of power of attorney. We will respond within timelines required by applicable law and may extend those timelines where permitted by law, notifying you of any extension. You may also submit requests via any “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” links/icons that may appear in the footer on applicable Sites (where enabled), and via our cookie preference center accessible from the footer on applicable Sites (where enabled). 

13. Contact Us

Reef Enterprises LLC 
Attn: Privacy Team
2600 N Ashton Blvd, Ste 200B
Lehi, Utah 84043

Email: support@reefcp.com (please include “Privacy Request” in the subject line and do not include sensitive personal information in your email)
Phone: (801) 216-8850

Cookie Policy

Updated November 14, 2025

This Cookie Policy governs cookie processes for websites owned by Reef Capital Partners LLC and its affiliates and managed by Reef Enterprises LLC (including any successors and assigns) (collectively, “Company,” “Reef,” “we,” “us,” or “our”). Reef Enterprises LLC operates the Sites and acts as the applicable controller or business for the Sites for purposes of data protection laws, including but not limited to the GDPR, UK GDPR, and applicable U.S. state privacy laws. We use cookies, tracking pixels, web beacons, and related technologies (collectively, “Cookies and Similar Technologies”) on our primary domains and affiliated websites (collectively, the “Sites”) to enhance your experience, analyze traffic, and deliver personalized content and advertising, as described in this Cookie Policy and our Privacy Policy, subject to your choices. Where required by law (for example, in the European Economic Area and the United Kingdom), we obtain your prior consent before setting non-essential cookies via our banner or preference center. If the preference center is not enabled on a particular Site, we will obtain consent through alternative compliant mechanisms before setting nonessential cookies. In the United States, we provide opt-out mechanisms (including the “Your Privacy Choices”/“Do Not Sell or Share My Personal Information” link or icon) and controls for non-essential cookies as required by applicable state law, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), and the Utah Consumer Privacy Act (UCPA). In other regions, you may manage choices through our cookie preference center (where enabled) and your browser or device settings.

This Cookie Policy applies to the Sites that link to it, including any subdomains, mobile versions, and related online services that reference it; it does not apply to offline channels or to websites or services that do not link to this Cookie Policy. Governing law, jurisdiction, and venue concerning this Cookie Policy are as set out in the General Terms & Conditions.

Regional consent experience: We present a region‑specific experience. In the European Economic Area, the United Kingdom, and Switzerland, we obtain prior consent before setting any non‑essential cookies via the banner and our cookie preference center (where enabled). In the United States, our banner and the “Your Privacy Choices” link or icon in the Sites’ footer provide opt-out controls for sale/sharing of personal information and targeted advertising, as well as controls for non-essential cookies as required by applicable state law. In other regions, you may rely on our cookie preference center (where enabled) together with your browser or device settings.

Cookies and Similar Technologies We Use

1. Strictly Necessary, Functional, and Analytics Cookies

We use strictly necessary cookies that are essential for the Sites’ functionality (e.g., to enable core features, security, and network management). We may also use functional cookies to remember choices you make and enhance features. We employ Google Analytics (a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) and similar analytics tools to understand visitor interactions; these tools collect data through cookies and may track usage across devices and sessions, including IP addresses, device identifiers, browsing behavior, and session information. For more information, please visit Google’s Privacy Policy at https://policies.google.com/privacy and Analytics Terms of Service at https://marketingplatform.google.com/about/analytics/terms/ (links provided for convenience). The legal basis for strictly necessary cookies is our legitimate interests in providing and securing the Sites (or performance of a contract, where applicable). For non-essential cookies (including analytics and, where applicable, functional cookies), we rely on your consent where required by law (e.g., in the EEA/UK/Switzerland); otherwise, we rely on our legitimate interests, and you can manage preferences via our cookie preference center (where enabled) and your browser or device settings. Some analytics partners act as our service providers/processors under written data processing agreements that include appropriate technical and organizational security measures, while others may act as independent controllers or third parties subject to their own privacy policies. A list of our key analytics and advertising partners and their roles is available in our cookie preference center and Privacy Policy.

2. Google Ads

Our Sites may use Google Ads to deliver advertising and measure its effectiveness. Google may use cookies and other identifiers to serve ads based on your visits to our Sites or other websites. We do not “sell” personal information for monetary consideration as defined under applicable U.S. state privacy laws, including the CCPA/CPRA. In some U.S. states (including California), certain advertising activities may constitute “sharing” or targeted advertising under applicable law. You can manage your ad preferences through Google Ads Settings at https://adssettings.google.com and opt out of “sharing” or targeted advertising via the “Your Privacy Choices”/“Do Not Sell or Share My Personal Information” link or icon in the Sites’ footer and through our cookie preference center. We honor recognized browser-based opt-out signals (such as Global Privacy Control) as required by applicable law.

3. Marketing and Advertising Technologies

We use Meta’s (formerly Facebook) advertising and analytics tools, including the Meta Pixel, and may work with other advertising and measurement partners to help us understand performance and deliver more relevant ads. These partners may collect or receive information from our Sites and use it to provide measurement services and targeted ads. Where required by law, this processing is based on your prior consent, which you can withdraw at any time as easily as it was given via our cookie preference center. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal, but we will cease the relevant processing promptly upon withdrawal. Where applicable under U.S. state privacy laws, you may also opt out of “sharing” or targeted advertising via the “Your Privacy Choices” link or icon (where enabled). Some partners act as our service providers/processors, while others act as independent controllers or third parties; available choices and their effects may vary by partner and by Site.

Cookie Details: A detailed cookie table listing each cookie or similar technology by category, provider, purpose, duration (including whether it is a session or persistent cookie), and legal basis for processing is available via our cookie preference center and may be updated from time to time. We will notify users of material changes to the cookie table in accordance with applicable law, including through our cookie banner, email notification to registered users, or other appropriate means as required by applicable law.

Data Retention

We retain information collected through cookies and similar technologies only as long as reasonably necessary and proportionate to fulfill the purposes described in this Cookie Policy and our Privacy Policy (including for security, fraud prevention, analytics, and advertising), as configured in each tool and subject to applicable laws and regulations (including the CPRA/CCPA, GDPR/UK GDPR, and other relevant privacy laws). When data is no longer needed, we delete, de-identify, or aggregate it consistent with our retention practices and applicable legal requirements.

We periodically review our data retention practices to help ensure compliance with applicable laws and regulations. To make a privacy request (including a request to delete personal information, where applicable), please use the methods described in our Privacy Policy or contact us at support@reefcp.com.

International Data Transfers: Information collected via cookies may be transferred to and processed in countries other than your own, including the United States, which may not provide an equivalent level of data protection as your jurisdiction. For users in the European Economic Area, the United Kingdom, or Switzerland, such transfers will be made in accordance with GDPR Chapter V and applicable data transfer requirements. We have implemented appropriate safeguards including the European Commission’s Standard Contractual Clauses (2021 version) and/or the UK International Data Transfer Addendum and UK GDPR (as applicable), along with supplementary technical and organizational measures assessed in accordance with guidance from the European Data Protection Board and relevant supervisory authorities, including transfer impact assessments where required. You have the right to request a copy of the safeguards we have put in place by contacting us at support@reefcp.com.

Children’s Privacy: Our Sites are not directed to children under 13 years of age in the United States (and, where applicable, not below the age of digital consent in your jurisdiction, which is 16 in most EEA countries unless a lower age has been established by member state law). We do not knowingly use cookies to collect personal information from children under these age thresholds. If you believe that a child has provided us with personal information, please contact us at support@reefcp.com and we will promptly investigate and take appropriate steps consistent with applicable law, including deletion of such information where required.

Your Choices

You have the right to manage your cookie preferences and, where applicable, to withdraw any consent you have given. While certain essential cookies are necessary for basic website functionality and cannot be disabled, you can manage other cookie preferences through: Our banner and preference center are geo-aware and present consent or opt-out options appropriate to your region (e.g., prior consent for non-essential cookies in the EEA/UK/Switzerland; opt-out choices for targeted advertising and “sharing” in applicable U.S. states), where enabled. Your choices are generally browser- and device-specific and may not persist if you clear cookies.
  1. 1. Your browser settings (most browsers allow you to block or delete cookies)
  2. 2. Our cookie preference center (accessible via the Sites footer and cookie banner), where you can give or withdraw consent for non-essential cookies at any time; it is as easy to withdraw consent as it is to give it, and region-specific options are presented consistent with local law
  3. 3. The following third-party platforms for personalized advertising:
    1. - Google Ads Settings
    2. - Meta Ad Preferences
  4. 4. Your Privacy Choices page (available in the Sites footer, where enabled), which provides additional region‑specific controls, including opt‑outs for sale/sharing and targeted advertising, and links to our Privacy Policy.
Selling/Sharing Personal Information (California and other U.S. state laws)

We do not sell your personal information for monetary or other valuable consideration as defined under applicable U.S. state privacy laws. Where we use cookies or similar technologies for cross‑context behavioral advertising, you may opt out of the “sharing” of your personal information and of targeted advertising by using the “Do Not Sell or Share My Personal Information” link or the “Your Privacy Choices” link or icon in the Sites’ footer (where enabled) or by adjusting your settings in the cookie preference center (where enabled). If a preference center is temporarily unavailable on a given Site, you may use your browser settings and/or the “Your Privacy Choices” link or icon to submit your opt-out request, or contact us directly at support@reefcp.com. These choices are browser- and device-specific and may need to be re-applied if you clear cookies or use a different browser or device.

Global Privacy Control (GPC)

We recognize and honor Global Privacy Control (GPC) signals and other recognized browser-based opt-out signals where required by law. When we detect a valid GPC signal from your browser, we will treat it as a request to opt out of the sale or sharing of personal information and of targeted advertising as required by applicable law. This opt-out will apply to that browser and device and, where technically feasible, to your account if you are logged in. While no uniform industry standard for “Do Not Track” (DNT) has been finalized, we do not currently respond to DNT signals. However, we honor other legally recognized opt-out mechanisms including Global Privacy Control (GPC) as described above.

For more information on how we handle your data, please refer to our full Privacy Policy available on our Sites, including additional disclosures for residents of California and other U.S. states, and the “Your Privacy Choices” page. We may update this Cookie Policy from time to time; when we do, we will revise the “Last Updated” date above and provide additional notice where required by law.

Policy Updates

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date, and for material changes we will provide appropriate notice (for example, via a banner or pop-up on the Sites and/or by email) before the changes become effective where required by law. For material changes that affect your privacy rights, we will obtain any legally required consent before continuing relevant processing. To the extent permitted by law, your continued use of the Sites after an update becomes effective constitutes your acceptance of the updated Cookie Policy.

Cookie categories and purposes 

We use the following categories of cookies and similar technologies on the Sites: (i) Strictly Necessary (enable core functionality, security, and network management); (ii) Functional (remember your settings and choices to enhance features); (iii) Performance/Analytics (help us understand usage, improve the Sites, and measure the effectiveness of our communications); and (iv) Advertising/Targeting (enable and measure personalized content and advertising and help us understand audience engagement). Cookies may be set by us (first-party) or by third parties (third-party), including analytics and advertising partners. Some partners act as our service providers/processors under our instructions; others operate as independent controllers. Available choices may vary by Site and by partner and are described in our cookie banner or preference center (where enabled) and, for third-party tools, in those partners’ notices.

Consent and preferences

Where required by law, we obtain your consent for non-essential cookies. You can manage your choices through our cookie banner or preference center (where enabled), the “Your Privacy Choices”/“Do Not Sell or Share My Personal Information” link or icon in the Sites’ footer (where enabled), or via your browser/device settings. We honor legally recognized browser-based opt-out signals, such as Global Privacy Control (GPC), to the extent required by applicable law. While no uniform industry standard for “Do Not Track” (DNT) has been finalized, we do not currently respond to DNT signals except as required by law.

Retention 

Cookie lifespans vary by purpose. Session cookies expire when you close your browser; persistent cookies remain for a longer period that is reasonably necessary for the stated purpose. Where available, the cookie banner or preference center describes categories and typical lifespans. We retain personal information collected via cookies in accordance with our Privacy Policy and applicable law and then delete, de-identify, or aggregate it as required.
To exercise your data protection rights (such as access, deletion, or correction) and to opt out of the sale/sharing of personal information or targeted advertising where applicable, please use the cookie preference center, the “Your Privacy Choices”/“Do Not Sell or Share My Personal Information” link or icon in the Sites’ footer (where enabled), submit a recognized browser-based signal such as Global Privacy Control (to the extent required by law), or contact us at support@reefcp.com or (801) 216-8850.

If a cookie preference center is unavailable on a given Site or temporarily inaccessible, you can manage cookies via your browser or device settings and, where applicable, use platform- or industry-level opt-outs. You may also contact us using the methods above for assistance with your choices. We will respond within timeframes required by applicable law.

Third-party Tools 

We may allow analytics and advertising partners to set cookies or similar technologies on the Sites to help measure traffic and performance, personalize content, and deliver or measure ads. Where required, we obtain consent and/or provide opt-out mechanisms as described above. Some partners act as our service providers/processors under contractual safeguards, while others act as independent controllers subject to their own privacy notices. We do not knowingly sell or share the personal information of consumers under 16 years of age.

Contact Us

For any questions regarding this Cookie Policy, please contact us:

Email (preferred): support@reefcp.com (please include “Cookie Support” or “Privacy Team” in the subject line)
Phone: (801) 216-8850

Reef Enterprises LLC
Attn: Privacy Team
2600 N Ashton Blvd #200B
Lehi, Utah 84043

SMS Messaging Terms

Updated November 14, 2025

Reef Capital Partners LLC, a Delaware limited liability company, together with its subsidiaries and affiliates (collectively, "Reef," "we," "us," or "our"), provides SMS text messaging services to communicate with existing investors and other users who have opted in to receiving SMS communications. Our SMS messaging services may be operated by Reef Enterprises LLC and/or third-party service providers acting on our behalf in accordance with our Privacy Policy. By consenting to these SMS Terms, you also consent to the sharing of your mobile telephone number and related information with such service providers for the purpose of delivering SMS messages to you. These SMS Messaging Terms and Conditions ("SMS Terms") govern your receipt of SMS messages from us and supplement, and are subject to, our online terms of use/general terms applicable to our websites and online services (the "General Terms") for the websites and online services we operate (the "Sites"); these SMS Terms apply to SMS programs offered on or through the Sites that link to or reference them. By providing your mobile telephone number to us (e.g., during onboarding or account setup) and affirmatively opting in to receive communications, you expressly consent to these SMS Terms and our Privacy Policy (available at https://reefcp.com/privacy-policy/). You represent and warrant that: (a) you are the subscriber or customary user of the mobile telephone number provided; (b) you are authorized to provide this consent; (c) you are at least 18 years of age or the age of majority in your jurisdiction; and (d) the mobile telephone number you provide is accurate and you will promptly notify us of any changes to such number. These SMS Terms apply to users in the U.S. and internationally and are intended to comply with applicable laws and industry guidelines, including the U.S. Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles and Best Practices, the EU/UK General Data Protection Regulation (GDPR/UK GDPR), the EU ePrivacy Directive and UK Privacy and Electronic Communications Regulations (PECR), Canada’s Anti-Spam Legislation (CASL), and other applicable local laws in your jurisdiction. However, to the extent not preempted by mandatory provisions of applicable law in your jurisdiction, these SMS Terms are governed by the laws of the State of Delaware, without regard to its conflict of laws principles. To the extent any conflict exists between Delaware law and mandatory foreign laws that cannot be waived by contract, the mandatory provisions of such foreign laws shall apply to users in those jurisdictions, but all other provisions shall be governed by Delaware law.

If a region-specific notice in these SMS Terms conflicts with another provision, the region-specific notice will govern for users in that region.

1. Scope of Communications
We may use SMS messages to send you account notifications, transactional updates, or other notices related to your investment(s), events, or other activities with Reef. Examples include:

  • Notifications of account activity, such as fund performance updates, distribution announcements, or portfolio summaries.

  • Reminders for upcoming investor meetings, webinars, or required document submissions.

  • Alerts regarding material changes to your investment terms or regulatory filings.

  • Confirmations of actions you’ve requested, such as subscription changes or contact preferences.

  • We primarily send transactional or service-related messages to users who have provided prior consent. Where permitted by law and with any required consent, we may also send informational or promotional messages. You can opt out of SMS at any time as described below without penalty or effect on your investment relationship with us.

    Messages are sent via automated systems for efficiency and may be delivered using registered 10-digit long code (10DLC) numbers, short codes, or other sender IDs (including alphanumeric sender IDs where supported outside the U.S.).

    2. Consent and Opt-In

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  • Consent: By opting in, you expressly agree to receive SMS messages relating to your account, investments, or requested services. Your consent is not a condition of purchase or investment with Reef. You may withdraw consent at any time as described below without affecting your investment relationship or access to services.

  • No Purchase Necessary: Consent to SMS is not a condition of purchasing any services or making an investment with us.

  • Opt-In Where Required: We will obtain your explicit opt-in where required by applicable law (including EU/UK ePrivacy/PECR, CASL, and U.S. TCPA).

  • Frequency: Message frequency varies based on your account activity and preferences.

  • Charges: Standard message and data rates may apply as determined by your mobile carrier. International roaming or data charges may apply. You are responsible for all charges incurred in connection with receiving SMS messages from us. Contact your carrier for details about applicable rates.

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3. Opt-Out Instructions
You may withdraw consent and opt out of receiving SMS messages at any time:

  • Reply "STOP," "STOPALL," "UNSUBSCRIBE," "CANCEL," "END," "QUIT," or (for French-speaking Canada) "ARRET" to any SMS message from us.

  • Update your communication preferences in your investor portal (where available).

  • Email us at support@reefcp.com with your phone number and request to opt out of further SMS messaging.

Once opted out, you will receive a single confirmation message, after which no further messages will be sent, except as may be required by law for critical account security notifications. We will process opt-out requests within 10 business days or sooner as required by applicable law, and without charge to you. Opting out will not affect your investment relationship with us or other non-SMS communications.

To opt back in, reply "START," "YES," "UNSTOP," or "SUBSCRIBE" to any message, or update your preferences in the investor portal.

4. Help and Support

For assistance, reply "HELP" (or "AIDE" in French-speaking Canada) to any SMS message, or contact us at support@reefcp.com or (801) 216-8850. In response to a HELP request, we will provide customer support contact information and instructions on how to opt out. Msg & data rates may apply. Text HELP for help; text STOP to cancel.

5. Prohibited Use and Content

  • You agree not to use SMS messaging services to engage in illegal activities, spam, harassment, or any conduct that violates applicable law or these SMS Terms. We reserve the right to suspend or terminate SMS services to any user who violates these terms or engages in prohibited conduct, with or without prior notice.

  • We strive to comply with applicable laws and industry guidelines, including the TCPA, CTIA Messaging Principles and Best Practices, carrier requirements, and applicable international laws and regulations (such as GDPR/UK GDPR, the EU ePrivacy Directive and UK PECR, and CASL). Prohibited content includes, but is not limited to: phishing, malware, viruses, unsolicited commercial messages (spam), illegal content, content promoting illegal activities, harassment, threats, hate speech, sexually explicit material, or any content that violates applicable laws or third-party rights.

  • We reserve the right to monitor messages for compliance and may suspend or terminate SMS access if violations occur. Where legally permissible, such suspension or termination may be immediate and without prior notice, except where advance notice is required by applicable law.

6. Message Delivery and Liability Disclaimer

  • Delivery Not Guaranteed: While we strive for reliable delivery, SMS messages depend on third-party carriers, networks, and devices. We are not liable for any delays, failures, or undelivered messages due to carrier issues, network outages, technical problems, device limitations, or your phone settings (e.g., Do Not Disturb, spam filters, or blocking features). Mobile carriers are not liable for delayed or undelivered messages.

  • No Warranty: SMS services are provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

  • Limitation of Liability: To the fullest extent permitted by law, we disclaim all liability for any damages arising from SMS use, including indirect, incidental, or consequential damages. Our total liability for all claims arising from or related to SMS services shall not exceed the greater of $100 or the amount you paid us for SMS services in the twelve (12) months preceding the claim, except where such limitation is prohibited by applicable law or superseded by our General Terms & Conditions. Nothing in these SMS Terms excludes or limits liability for fraud, fraudulent misrepresentation, willful misconduct, gross negligence, death or personal injury caused by negligence, violation of consumer protection laws that cannot be waived, or any other liability that cannot be excluded or limited under applicable law. Your statutory rights are not affected.

  • Affiliate Marketing and Third-Party Content: We do not engage in affiliate marketing via SMS. We are not responsible for any third-party content, products, services, or websites that may be referenced in our messages, and any interactions with third parties are solely between you and such third parties.

7. Changes to These Terms

We reserve the right to update these SMS Terms at any time in our sole discretion. Changes will be posted on our website with the updated effective date. Your continued use of SMS services or receipt of messages after the effective date of changes constitutes acceptance of the modified terms. For material changes, we will provide appropriate notice (e.g., via email or on our website) and, where required by law, request renewed consent.

8. Governing Law and Dispute Resolution

These SMS Terms supplement, and are subject to, the General Terms applicable to the Sites. For clarity, there is no agreement to arbitrate any dispute arising out of or relating to these SMS Terms or the SMS program, and any arbitration provision in the General Terms does not apply to such disputes. These SMS Terms are governed by the laws of the State of Utah, USA, without regard to conflict of laws principles. To the fullest extent permitted by law, you and Reef agree to bring claims solely in your individual capacities and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding, and you and Reef waive any right to a jury trial. Any disputes shall be resolved exclusively in the state or federal courts located in Salt Lake County, Utah, USA, and you consent to personal jurisdiction and venue in such courts. If you are a consumer residing outside the United States, mandatory consumer protection laws of your country of residence will apply to the extent they provide greater protection than these SMS Terms and cannot be contractually waived, and nothing in these SMS Terms limits your non-waivable statutory rights under such laws. Where local law prohibits the exclusive jurisdiction clause or the foregoing waivers, you may bring claims in your local courts and such waivers will not apply to the extent prohibited by applicable law. This section is intended to be read consistently with, and supplements, the governing law and venue provisions in our General Terms (which are incorporated by reference). 

9. Localization

Localization and Data Transfers: Our messaging services may be provided from the United States and other countries, and your information may be transferred internationally as described in our Privacy Policy. For transfers from the European Economic Area, United Kingdom, or Switzerland, we rely on appropriate safeguards such as EU/UK standard contractual clauses approved by the European Commission or UK Information Commissioner's Office, or other legally recognized transfer mechanisms. We may use local sender IDs where supported and will observe legally mandated quiet hours or local sending windows and do‑not‑contact registries applicable to SMS in your jurisdiction. Translations may be provided for convenience; the English version of these SMS Terms controls to the extent permitted by law.

10. Acknowledgment

By opting in to receive SMS from us or by continuing to receive messages after these SMS Terms are provided to you, you acknowledge that you have read, understood, and agree to be bound by these SMS Terms. You further acknowledge that your consent is not a condition of purchase of any goods or services. You must be 18 years of age or the age of majority in your jurisdiction (whichever is greater) to enroll in or use our SMS/MMS programs.

11. Contact Us

Reef Enterprises LLC
Attn: SMS Support
2600 N Ashton Blvd #200B
Lehi, Utah 84043

Phone: (801) 216-8850
Email: support@reefcp.com (please include “SMS Support” in the subject line)
Website: https://reefcp.com/

If you have questions about these SMS Terms, please contact us using the information above.

Ecommerce Terms of Sale

Updated November 14, 2025

These Ecommerce Terms of Sale (“Terms of Sale”) govern all purchases made through any online store (the “Store”) made available on the websites owned by Reef Capital Partners LLC, a Delaware limited liability company, or its affiliates and operated by Reef Enterprises LLC (including any successors and assigns) (collectively, the “Sites”). Reef Capital Partners LLC is referred to as the “Company,” and Reef Enterprises LLC operates the Sites on Company’s behalf; references to “we,” “our,” or “us” mean, as applicable, the Company and/or its applicable operating affiliate. These Terms of Sale apply only to purchases made through the Store on the Sites that link to or reference these Terms of Sale. These Terms of Sale are supplemental to, and incorporated by reference into, the Company’s General Terms and Conditions of Use (the “Site Terms”), our Privacy Policy, our Cookie Policy (where available), and any applicable SMS/text messaging terms (collectively, “Supplemental Terms”). If there is any conflict between these Terms of Sale and the Site Terms, these Terms of Sale will control with respect to purchases through the Store; for privacy and data protection matters, the Privacy Policy controls. By purchasing products or services through our Store, you acknowledge that you have read, understood, and agree to be bound by these Terms of Sale and all applicable Supplemental Terms, and you acknowledge that you can manage cookie preferences and exercise applicable privacy choices (including through “Your Privacy Choices”/“Do Not Sell or Share My Personal Information”, where enabled) as described in our Privacy Policy and Cookie Policy. Capitalized terms used but not defined herein have the meanings given in the Site Terms.

1. Eligibility and Account Responsibility
To purchase from the Store, you must:

Be at least 18 years of age or the age of majority in your jurisdiction
Provide accurate, complete, and current purchase and contact information
Agree not to use the Store for any unlawful or unauthorized purpose

You are responsible for maintaining the confidentiality of your account login credentials and for all activity that occurs under your account. If you place an order on behalf of an organization, you represent and warrant that you are authorized to bind that organization to these Terms of Sale and that “you” in these Terms of Sale refers to that organization.


2. Products and Services
We may offer for sale:

Physical products (e.g., branded merchandise)
Digital goods (e.g., reports, PDFs, event recordings)
Event tickets or registration
Other real estate or investment-related materials

All descriptions, images, and pricing are provided in good faith but are subject to change without notice. We will notify you of any material changes to your order before processing. In the event of a pricing error, we reserve the right to cancel any orders placed at the incorrect price. We may correct any errors, inaccuracies, or omissions and change or update information (including after you submit an order) and cancel orders if any information is inaccurate. We make no guarantees that product representations are accurate, complete, or current, and actual colors, finishes, and measurements may vary. Availability is not guaranteed and may be limited by quantity, location, or other factors. We may, in our discretion, limit or prohibit orders that, in our judgment, appear to be placed by dealers, resellers, or distributors; products are offered for end-user use and not for resale unless expressly authorized.

3. Orders and Payment
a. Order Acceptance
Your order is an offer to buy, which we may accept or reject at our discretion. Order confirmation (including automated email acknowledgments) does not signify acceptance. Acceptance occurs only when we charge your payment method and ship the product or make digital content available for access or download. We may require additional verification or information before accepting any order and reserve the right to cancel or limit orders per person, household, account, payment method, or shipping address (including orders that appear to be placed by dealers, resellers, or distributors).

b. Pricing and Taxes
Prices are listed in U.S. dollars unless otherwise noted. We may charge applicable sales or use taxes based on your shipping address or jurisdiction. You are responsible for any local taxes or fees not collected at checkout. For international shipments, you are responsible for all customs duties, VAT/GST, import taxes, brokerage fees, and other assessments not collected at checkout. If you claim tax-exempt status, you must provide a valid exemption certificate before purchase; we are not obligated to refund taxes after the fact.


c. Payment Methods
We accept payments through authorized third-party payment processors. By submitting payment information, you (i) represent that you have the legal right to use the payment method, (ii) authorize us to charge your payment method for the total amount, including any applicable taxes and fees, (iii) agree that all payment information provided is accurate and complete, (iv) authorize us and our processors to obtain payment pre-authorizations and to charge or place a hold for the order total at the time of order or at the time of shipment or fulfillment, and (v) acknowledge that payments are processed by third-party providers subject to their terms and privacy policies. We may refuse or cancel orders if payment cannot be processed or is later reversed. You agree not to make fraudulent or improper chargebacks; we may suspend or terminate access and pursue collection where a chargeback is issued without a valid basis. Unless prohibited by law, refunds (if any) will be issued to the original payment method; we may, in our discretion, issue refunds via alternative means if the original method is unavailable. We reserve the right to correct any pricing or billing errors or mistakes even if payment has already been requested or received, and you agree to cooperate in good faith to resolve any billing discrepancies before initiating a payment dispute.


d. Subscriptions and Auto‑Renewals (if offered). 
Certain products or services may be sold on a subscription basis that continues and renews automatically until canceled. We will clearly disclose the renewal term, pricing, and how to cancel prior to purchase, obtain your affirmative consent to the auto‑renewal terms, and send a post‑purchase acknowledgment that includes the terms and cancellation instructions. You may cancel at any time before renewal effective via your account settings (if available), by emailing support@reefcp.com, or by calling (801) 216‑8850; cancellations take effect at the end of the then‑current billing period unless otherwise required by law. Where required by applicable law, we will send renewal reminders and provide a straightforward online cancellation mechanism. Free trials, if offered, convert to paid subscriptions unless canceled before the end of the trial; reminder notices will be provided as required by law. Unless otherwise stated or required by law, fees paid are non‑refundable and partial periods are not prorated.


e. Chargebacks; Billing Disputes. 
If you believe a charge is incorrect, please contact us promptly at support@reefcp.com before initiating a chargeback so we can investigate and resolve the issue. You agree not to initiate a chargeback for amounts you authorized and received (or had access to) unless you have a good‑faith basis under your cardholder agreement and applicable law. We reserve the right to contest chargebacks we believe are improper and, where permitted by law, to recover associated costs, fees, and charges (including processor fees) arising from improper chargebacks.

4. Shipping and Delivery
We ship physical goods to addresses in the United States (and select international locations where specified). Estimated delivery times are not guaranteed and are subject to carrier performance and order processing times. Title and risk of loss pass to you upon delivery to the carrier. We are not responsible for delays outside our reasonable control (including carrier delays, customs clearance, or force majeure events). Signature upon delivery may be required for high-value shipments. We may restrict shipments to certain locations (including P.O. boxes for some items) and do not ship to embargoed or sanctioned destinations or parties in accordance with applicable export and sanctions laws. By placing an order, you represent and warrant that you are not a sanctioned person or otherwise prohibited party, that you will not use, export, re-export, or transfer products in violation of U.S. export control or sanctions laws (including regulations administered by BIS and OFAC), and that you will comply with all applicable import/export requirements. We may cancel any order that we reasonably believe would violate such laws or our compliance policies.

Export Controls and Sanctions Compliance. Products may be subject to U.S. and other jurisdictions’ export control, sanctions, and end‑use/end‑user restrictions. You agree not to export, re‑export, transfer, or provide any product: (i) to any country, entity, or individual subject to embargo or sanctions; (ii) for any prohibited end use (including certain military, WMD, or surveillance uses) under applicable law; or (iii) to any party on U.S. or other applicable restricted lists. We may request information reasonably necessary to verify compliance and may refuse, cancel, or delay fulfillment if we cannot verify lawful use, destination, or recipient.

5. Returns, Refunds, and Exchanges
a. Physical Products

 

  • You may return eligible physical items within 30 days of receipt for a refund or exchange, subject to inspection. You must obtain a return merchandise authorization (RMA) before returning any item; returns without an RMA may be refused.

  • Items must be unused, in original packaging, and accompanied by a receipt or proof of purchase. We may refuse returns that are used, damaged, or missing parts not due to our error.

  • Return shipping costs may apply. Original shipping charges are non-refundable except where we shipped a defective or incorrect item.

  • Items that are final sale, perishable, custom or made‑to‑order, gift cards, downloadable software or digital keys, and hazardous materials are not eligible for return unless they arrive defective or as otherwise required by law.

  • Refunds (if approved) are issued to the original payment method within ten (10) business days after we receive and inspect the returned item. We may charge up to a 15% restocking fee for non‑defective returns, except where prohibited by law. If we are at fault (e.g., incorrect or defective item), we will provide a prepaid return label or reimburse reasonable return shipping costs.


b. Digital Products and Event Registrations

  • All digital downloads, reports, and event registrations are final sale and non-refundable once access is granted or download begins, except where prohibited by applicable law. Before delivery or access begins, we may, at our discretion and where required by law, honor cancellation requests. Your statutory rights (if any) are not affected.

  • If an event is canceled by us, you may be eligible for a full or partial refund. If an event is rescheduled, previously issued tickets or registrations will be honored for the new date or you may request a refund within the period we announce. Our liability in connection with any canceled or rescheduled event is limited to the amount you paid for the affected registration.

To initiate a return or inquire about refunds, email support@reefcp.com with your order number, the item(s) involved, and a brief description of the issue (e.g., wrong item, defective, damaged in transit).

6. Intellectual Property
All materials sold or accessed through the Store, including digital products and branded content, are protected by intellectual property laws and remain the exclusive property of Company or its licensors. You are granted a limited, non-transferable, non-sublicensable, revocable license to use the purchased materials for your personal, non-commercial use only. You may not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, transmit, or commercially exploit these materials without our prior written permission.

7. Acceptable Use and Prohibited Activities
Eligibility: You must be at least 18 years of age or the age of majority in your jurisdiction (whichever is greater) to purchase from the Store. You may not use products or services purchased through the Store for:

  • Unlawful purposes

  • Resale or unauthorized distribution

  • Misrepresentation or misleading others, or to circumvent usage restrictions, remove proprietary notices, or reverse engineer any digital goods

  • Violating any local, state, national, or international law

  • Using any robot, spider, scraper, or other automated means to access or interact with the Store without our prior written consent

8. Warranties; Disclaimers

Except as expressly stated in a written warranty included with a specific product, products and services sold through the Store are provided on an “AS IS” basis and without warranties of any kind, whether express or implied, including any implied warranties of merchantability, fitness for a particular purpose, title, or non‑infringement, to the fullest extent permitted by law. Some products may be accompanied by a manufacturer’s warranty; any claims under a manufacturer’s warranty must be made directly to the manufacturer, and we are not responsible for the manufacturer’s warranty performance. This Section does not limit any non‑waivable rights you may have under applicable law.

9. Limitation of Liability

Except to the maximum extent permitted by law and except for damages arising from our gross negligence or willful misconduct, we shall not be liable for any indirect, incidental, special, exemplary, punitive or consequential damages related to your purchase or use of any product or service from the Store, including but not limited to lost profits, lost revenue, lost savings, loss of data, or any other similar damages, whether based in contract, tort (including negligence), strict liability or otherwise. Our total aggregate liability shall not exceed the amount paid for the specific item(s) giving rise to the claim. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation may not apply to you to that extent.

10. Privacy; Cookies; SMS; Your Privacy Choices

Your purchase and use of the Store are subject to our Privacy Policy and, where available, our Cookie Policy, which describe how we collect, use, disclose, and protect personal information and how you can manage cookie preferences. You can exercise choices made available under applicable law, including “Do Not Sell or Share” and “Limit Use of Sensitive Personal Information” (where applicable), via the mechanisms described in our Privacy Policy, including any “Your Privacy Choices” links provided on the Sites (where enabled, in the Sites’ footer). If you opt in to receive order updates or marketing via SMS, your participation is governed by our SMS Terms; you may reply STOP to opt out and HELP for help, subject to applicable law.

11. State‑Specific Notices (CA/CO/CT/VA/UT/TX/OR)

Residents of certain states have additional rights regarding personal information and subscriptions. We honor applicable state privacy rights (e.g., access, deletion, correction, opt‑out of targeted advertising and certain disclosures) as described in our Privacy Policy and via “Your Privacy Choices.” For subscriptions subject to state auto‑renewal laws, we provide clear disclosures, obtain affirmative consent, send post‑purchase acknowledgments, provide renewal reminders where required, and offer easy online cancellation. If any term in these Terms of Sale conflicts with a non‑waivable right under your state’s law, that law will govern for affected transactions.

12. Governing Law and Dispute Resolution

These Terms of Sale apply to purchases made on the Sites (as defined in the General Terms) and any online store, subdomain, or microsite operated by Company that links to these Terms of Sale. Capitalized terms used but not defined in these Terms of Sale have the meanings given in the General Terms. Disputes will be governed and resolved as set forth in the General Terms (Governing Law and Jurisdiction), which are incorporated by reference, including the forum-selection provisions; the parties agree that disputes will not be resolved by arbitration. NOTHING IN THESE TERMS OF SALE LIMITS YOUR NON-WAIVABLE STATUTORY RIGHTS. SUBJECT TO THE FOREGOING AND TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND COMPANY WAIVE ANY RIGHT TO A JURY TRIAL. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND COMPANY AGREE THAT EACH MAY BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, REPRESENTATIVE, OR PRIVATE ATTORNEY GENERAL ACTION, AND THE COURT MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF MORE THAN ONE PERSON OR PARTY. Notwithstanding the foregoing, either party may seek temporary, preliminary, or permanent injunctive relief or other equitable remedies (including specific performance) in any court of competent jurisdiction to prevent or stop actual or threatened infringement, misappropriation, breach of confidentiality, or other unauthorized use of intellectual property or confidential information, in each case without the requirement to post a bond to the extent permitted by law.

13. Contact Us

If you have any questions or concerns about your order or these Terms of Sale, or if you need assistance accessing the Store or content due to a disability or would like to request an alternative format or reasonable accommodation, please contact us using any of the methods below. We will make reasonable efforts to assist you.

Reef Enterprises LLC

Attn: Ecommerce Support

2600 N Ashton Blvd #200B

Lehi, Utah 84043

Email: support@reefcp.com (please include “Ecommerce Support” in the subject line)

Phone: (801) 216-8850

Real Estate Legal Disclaimers

Updated November 14, 2025

These Real Estate Legal Disclaimers (“Disclaimers”) apply to all websites, platforms, and digital communications owned by Reef Capital Partners LLC, a Delaware limited liability company, or its subsidiaries and affiliates and operated by Reef Enterprises LLC (including any successors and assigns) (collectively, “Company,” “Reef,” “we,” “us,” or “our”). By accessing or using any of our websites and microsites, including those hosted or managed on third-party platforms (the “Sites”), you agree that these Disclaimers supplement and are incorporated into our General Terms and Conditions of Use (“Terms”). These Disclaimers apply to all Sites as defined in the Terms and to any related pages, portals, or microsites, whether hosted by us or on third-party platforms. Your use of the Sites is also subject to our Privacy Policy (including any Cookie Policy) and, if you opt in to receive text messages, our SMS Terms, each incorporated by reference. Governing law, jurisdiction, and venue for any dispute arising out of or relating to these Disclaimers or the Sites are as set forth in the Terms, which control. In the event of a conflict between these Disclaimers and the Terms, the Terms control for their subject matter; for privacy and data protection matters, the Privacy Policy controls.

1. No Offer or Solicitation
The information presented on our Sites is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities, interests in any investment vehicle, or any real estate or property, and may not be relied upon as the basis for any contract or commitment. Any offer will be made only pursuant to formal offering documents (including, as applicable, a purchase and sale agreement and, if required, a public offering statement, property report, or similar disclosure documents) and in compliance with applicable securities, real estate, and consumer protection laws. Any references to potential securities are not intended as, and shall not be deemed to be, general solicitation or advertising. Any securities, if offered, will be offered only by the applicable issuer pursuant to definitive offering materials, in reliance on an available exemption from registration, and only to eligible, qualified investors. No securities are or will be registered under the Securities Act of 1933, as amended, or the securities laws of any state or other jurisdiction unless expressly stated. Offers are void where prohibited.

2. No Investment or Legal Advice
Nothing on the Sites constitutes investment, legal, tax, or accounting advice, and you should not rely on it as such. Consult your own qualified legal, tax, financial, and other professional advisors before making any investment or real estate decisions. Past performance is not indicative of future results, and no representation or guarantee of future performance is made.

3. Accuracy and Completeness of Information
While we strive to keep information on our Sites accurate and current, we expressly disclaim all warranties and representations, express or implied, regarding the accuracy, completeness, timeliness, or reliability of any information, data, or graphics. All content is provided “as is” and may change without notice. Your reliance on such information is at your own risk.

4. Forward-Looking Statements
Certain statements on the Sites may be “forward-looking statements” within the meaning of applicable law. Words such as anticipate, believe, estimate, expect, intend, plan, project, may, will, and similar expressions are intended to identify forward-looking statements. They are based on current expectations and projections and involve risks and uncertainties that could cause actual results to differ materially. Such statements are intended to be covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. We undertake no obligation to update any forward-looking statements except as required by law.

5. Market Data and Third-Party Information
Information from third-party sources (e.g., market trends, economic forecasts, demographics) is provided “as is” and, while believed to be reliable, has not been independently verified by the Company. We expressly disclaim any and all representations, warranties, or guarantees, express or implied, regarding the accuracy, completeness, timeliness, or reliability of such information. Your use of such information is at your own risk. Neighborhood, school, commute, crime, environmental, hazard, insurance, and mapping information (including drive times and distances) may be provided by third parties and may be inaccurate or incomplete; verify such information directly with the applicable providers, authorities, or professionals.

6. Real Estate Risks
Real estate investment and development involves substantial and material risks that could result in significant financial losses. By accessing the Sites, you acknowledge and accept these risks, which include, but are not limited to:

Market volatility and economic downturns
Regulatory and zoning changes
Construction risks and cost overruns
Liquidity limitations
Environmental liabilities
Changes in interest rates and the availability or cost of financing
Leasing, tenant, and occupancy risks, including vacancies and defaults
Entitlement, permitting, approvals, and title-related risks
Natural disasters, climate-related events, and insurance availability or cost
Competition, market absorption, and demand fluctuations
Supply-chain disruptions, labor shortages, and other force majeure events

You should carefully evaluate these risks before making any real estate decisions.

7. Property Descriptions and Illustrations
Any images, renderings, floor plans, measurements, or descriptions of properties are for illustrative purposes only and should not be relied upon as exact representations. Renderings and images may depict upgrades, furnishings, or designer features that are not included in a purchase. Model homes or sample units may reflect options and upgrades not included in a standard offering. Views, scenes, and exposures are not guaranteed and may change due to future development or other factors. Actual features, finishes, conditions, availability, and specifications may vary and are subject to change without notice, including due to developer decisions or governmental approvals. Square footage and dimensions are approximate and may vary based on measurement methodology and field conditions (e.g., builder plans vs. third-party standards). No guarantees are made as to the availability, pricing, or specifications of any property. Normal field variances may occur; you should independently verify all information before making any decisions.

8. No Broker Relationship
Use of our Sites does not create a broker-client, agency, fiduciary, or any other professional relationship between you and the Company or any of its affiliates, employees, or agents. Communications with the Company or through the Sites do not constitute real estate, investment, or other professional advice. You are solely responsible for conducting your own due diligence and making independent decisions. The Company is not a licensed real estate brokerage and does not provide brokerage services. Where required by law, any sale of real property will be conducted only through licensed real estate brokers and licensees. Any on-site sales personnel or Company representatives act on behalf of the developer/seller and do not represent you unless and until you enter into a written agency agreement with a licensed real estate broker. Licensing information and required brokerage disclosures will be posted on the applicable Site or made available upon request, as required by law. You may contact us at support@reefcp.com, (801) 216-8850, or 2600 N Ashton Blvd, Ste 200B, Lehi, Utah 84043.

9. Equal Housing Opportunity
We are committed to the principles of Equal Housing Opportunity and comply with all applicable federal, state, and local fair housing laws and regulations. All real estate offered by the Company is subject to the federal Fair Housing Act and other applicable fair housing laws, which prohibit discrimination based on race, color, religion, sex (including sexual orientation and gender identity), disability, familial status, national origin, or any other protected characteristic under applicable law.

10. Jurisdictional Limitations
Our services and offerings may not be available in all states or jurisdictions. We do not intend to solicit or offer real estate or investment services in any jurisdiction where such activity would be unlawful. No offer is directed to any person in any jurisdiction where such offer or solicitation would be unlawful or before any required registration, filing, or qualification. Any offers or solicitations will be made only where we are properly registered or exempt under applicable state and federal securities, real estate, and consumer protection laws and are qualified in their entirety by the applicable offering documents. Offers are void where prohibited.

11. Limitation of Liability
To the fullest extent permitted by law, in no event shall the Company or any of its officers, directors, employees, agents, affiliates, or licensors be liable for any direct, indirect, incidental, special, exemplary, consequential, or punitive damages, including but not limited to loss of profits, data, use, goodwill, or other intangible losses, arising from or relating to your access to or use of, or inability to access or use, the Sites or any content thereon, regardless of the form of action, whether in contract, tort (including negligence), strict liability, or otherwise, even if the Company has been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of certain damages, so these limitations may not apply to you.

12. Securities and Financial Disclaimers
Any references on the Sites to potential investments are for informational purposes only and are not an offer or solicitation (see Section 1). Interests, if offered, will be offered only in compliance with applicable law, pursuant to definitive offering documents, and through authorized channels to eligible investors.

Investments are speculative and involve a high degree of risk, including the possible loss of the entire amount invested. They are not bank deposits, are not insured by the FDIC, SIPC, or any other governmental agency, are not guaranteed by the Company or any affiliate, and may be illiquid. Any projected returns or targets are hypothetical and not guarantees of future performance.

The Company is not a broker‑dealer, investment adviser, or crowdfunding portal registered with the U.S. Securities and Exchange Commission, FINRA, or any state securities authority and does not provide investment advisory services. Any securities, if offered, will be offered through a properly registered broker‑dealer or other exempt intermediary, and only in jurisdictions where such offers and sales are permitted.

13. Licensing and Brokerage
Company is not a real estate brokerage and does not act as an agent for buyers or sellers unless expressly stated for a specific project or jurisdiction. Any real estate brokerage services are provided by licensed third‑party or affiliated brokerages and their licensed agents, and any offers, listings, or transactions are made by the broker of record for the applicable jurisdiction. Nothing on the Sites is a solicitation to residents of any jurisdiction where prior registration, licensing, or other qualifications are required and have not been met. Where Company or an affiliate has an affiliated business arrangement, required disclosures will be provided; you have no obligation to use any affiliated service provider and are free to shop for services. Licensing information, office addresses, and broker of record disclosures will be posted on the applicable Site or made available upon request, as required by law.

14. Listings; MLS/IDX and Third‑Party Listing Data
If any property listings, photographs, virtual tours, or related data on the Sites are provided via Multiple Listing Services (MLS) or Internet Data Exchange (IDX) feeds, such information is furnished by third parties for your personal, non‑commercial use to identify prospective properties for purchase or lease. All such information is deemed reliable but is not guaranteed and has not been verified by the Company; it may be subject to delays, omissions, or errors and may be modified or removed without notice. Not all properties available in the marketplace are displayed on the Sites, and properties shown may no longer be available. Copyright and ownership of MLS/IDX content belong to the applicable MLS(s) and/or their licensors; all rights reserved. Your use of any MLS/IDX content is subject to the applicable MLS rules, notices, and required disclosures posted on the relevant listing pages.

15. Availability; Pricing; Offers Subject to Change
All properties, homesites, residences, floor plans, elevations, features, options, incentives, and timelines are subject to prior sale, change, or withdrawal at any time without notice. Prices are subject to change without notice and do not include taxes, assessments, association fees/dues, premiums, upgrades, lot premiums, or optional features unless expressly stated in a fully executed purchase agreement. Any statements regarding anticipated delivery dates, construction start or completion, or occupancy are estimates only and not guarantees. Any promotional offers are limited‑time and subject to written terms and eligibility requirements; void where prohibited.

16. Zoning, Permitting, Land Use; HOAs and CC&Rs
All uses, improvements, amenities, and occupancy of any property are subject to applicable zoning, land‑use regulations, building codes, permits, governmental approvals, and title matters. Any homeowners association (HOA), master or umbrella association, condominium association, or other common-interest community may impose assessments, fees, rules, architectural guidelines, and covenants, conditions, and restrictions (CC&Rs) that affect use and occupancy, including restrictions on leasing (such as short‑term rentals), pets, parking, and exterior modifications. You are solely responsible for reviewing all governmental approvals, recorded documents (including any CC&Rs and association budgets), and for obtaining any permits or licenses necessary for intended uses. No statement on the Sites should be construed as a representation that any particular use is permitted or that approvals will be obtained.

17. Relationship to Terms; Privacy, Cookies, and SMS
These Disclaimers are Supplemental Terms to the Company’s Terms and apply to your use of real‑estate‑related portions of the Sites (as defined in the Terms). By using the Sites, you agree that: (a) the Terms govern your use of the Sites generally; (b) our Privacy Policy (and any Cookie Policy) governs our collection and processing of personal information (including cookies) and your associated choices; and (c) if you opt in to receive text messages from us, your participation is governed by our SMS terms. In the event of a conflict between these Disclaimers and the Terms, the Terms control for their subject matter; for privacy and data protection matters, the Privacy Policy controls.

18. Governing Law; Jurisdiction; Venue
These Disclaimers are governed by the governing-law provision specified in the Terms, without regard to conflict‑of‑laws principles. Any dispute, claim, or controversy arising out of or relating to these Disclaimers shall be brought exclusively as provided in the jurisdiction and venue provisions of the Terms. You irrevocably consent to personal jurisdiction and exclusive venue as set forth in the Terms and waive any objection inconsistent with the Terms.

19. Accessibility (ADA) and Accommodations
We strive to ensure that our Sites and communications are accessible to individuals with disabilities consistent with applicable law (including the Americans with Disabilities Act) and the Web Content Accessibility Guidelines (WCAG) 2.2 AA. If you experience difficulty accessing any content or wish to request an accommodation or auxiliary aid or service (including materials in an alternative format), please contact us at support@reefcp.com or (801) 216‑8850. We will work with you to provide reasonable accommodations or an alternative means of access to the information, services, and transactions available on the Sites.

20. Contact Us
For questions regarding these Disclaimers, please contact us at:

Reef Enterprises LLC
Attn: Support
2600 N Ashton Blvd, Ste 200B
Lehi, Utah 84043

Email: support@reefcp.com
Phone: (801) 216-8850